Mackie's Ice Cream
In this packaging project I unofficially re-designed well known Mackie's Ice cream, the intention of this project was to design a concept that grabbed consumers attention and stood out when placed beside their competitors.
Colourfully toning the packaging of each tub to it’s flavour, the label focuses heavily on the subject matter of ice cream, through recreating the Scottish Mountain-side into flavourful ice-cream scoops.
DISCIPLINE
Packaging
Illustration
Brand Application
Animation
